Hi, I'm Barry Levitt, the Owner of Sierra Cycles. Born in Brooklyn, New York, I was lucky enough to live out three of my passions. Loved athletics, education and speed, where ultimately, I got to compete in all three at some point in my life. Athletics have become a lifelong activity and now it certainly has its limitations but continues to be a significant part of my life; Education, ultimately took the form of me being a teacher and school administrator that culminated in being named the Administrator of the Year in Arizona; Finally, Speed. Speed brings that adrenalin rush like no other and fueled the passion that helped build Sierra Cycles.
Once known as Kawasaki Korral established in 1979 as a single line dealership in Sierra Vista, and ultimately grew to become Sierra Cycles that proudly represents Can Am, CF-Moto, Kawasaki and Suzuki.
After 20 years as the sole proprietor of Sierra Cycles, I sold the business to complete the academic side of my life with a doctorate degree in education but seven years later the need for speed returned as it too had become a significant part of my son's life. In 2007 we returned to own and operate Sierra Cycles, father and son together. By teaming up together with an amazing staff we have guided all of our decisions with a customer first mantra. This pursuit of excellence has rewarded us with many Dealernews Top 100 dealer awards solely on our belief to always help a friend in need and always put the customer's needs as our first priority.
I'm David Levitt, Co-Owner of Sierra Cycles. Long before I was born, my dad built this dealership to serve customers and his passion for speed. I too share that passion as I started riding soon after I could walk and I walked at nine months (at least that what they tell me). I grew up in this industry and that's what I'm all about. I worked here while in high school and after graduating from Buena High School, my sweetheart (now my wife and mother of our amazing daughter) moved to Charlotte, North Carolina the hub of all racing to pursue my career. Once there I couldn't get the motorcycle dealership atmosphere out of my system so I went to work for the largest local dealership (one of the largest in the country) as a parts consultant at which time I revitalized my passion as I realized how under served most customers are. I then encouraged my dad to join me as I wanted to build my own new dealership where the customer is #1 and their needs are a priority. After much reflection, it only made sense to come home to the store that was such a large part of our lives.
In 2007 we reopened Sierra Cycles together with customer service as our driving force. This “old school” attitude has won us many honors in the industry with the highest CSI (customer service) in our district and nation as shown by the Dealernews Top 100 awards, etc.
Along with our dealership life, my dad and I both have continued to follow that original passion of speed. We've raced both dirt and pavement together now for years. I've found significant success winning Rookie of the Year and State Division Champion honors, unfortunately my dad must still be learning how to get it done even after all these years.
My staff and I are here to work hard for you, please do not hesitate to ask for that unusual item as we have the largest selection of products to choose from in the area and we will do whatever it takes to earn your business and loyalty.
Steve Crump: I handle the sales and finance side here at Sierra Cycles. I got a later start in this industry than most of the guys here as I was 13 when I first saddled my dirt bike but I too was hooked immediately. My first connection with Sierra Cycles came in 1997 when I purchased my first new Suzuki RM 125 – gorgeous and fast my dream come true. Three years later I started working in the industry at dealerships all around the country. Powersports is my true love that follows me along with my amazing wife and daughter.
I must say that this is by far the best dealership I have ever worked for. It truly is a family here. So, if you are in the market for a toy, call or come on in and visit with me. I won't “sell” you anything, but I'll gladly help you pick something out.
Jeff Masterson: I've been in the motorcycle industry since the mid '70s when I started as a grunt at Tri-Honda Motorcycles in Tucson. Since then I have worked in or managed motorcycle parts departments in southern Arizona and the San Francisco Bay area. I have dealt with all four major Japanese brands and several European brands as well. Customer service is my specialty, and I love the challenge of the hard to find part or accessory. And yes, like everyone else here at Sierra Cycles, I too ride my old steed, a 650 Honda Hawk.
My other passion is music, and I've played bass guitar with several bands since the '70s. Music has allowed me to tour all around the world and meet all kinds of amazing people, and ultimately the honor of being inducted into the Arizona Blues Hall of Fame.
David calls Sierra Vista home after a 30-year career in the US Army. He enlisted in 1974 in Bayamon, Puerto Rico. His years of service took him many places, including Ft. Lewis in Washington, Germany, Turkey, Honduras, Afghanistan, Kuwait, Iraq, Camp Murray, and Ft. Huachuca.
David attended college at Clover Park in Tacoma. His parts experience comes from working with NAPA Auto Parts stores in Parkland, Spanaway, Lakewood, Tacoma, Olympia, and Sierra Vista.
In his off time, David loves spending time with his family, playing baseball, working on his car, reading, listening to music, and riding bicycles and motorcycles.
My first ride on a “motorcycle” was in 1970. It was a friends’ Suzuki Trailhopper. I was hooked immediately. I saved up my money from baling hay, mowing lawns, etc. and bought my first dirt bike. I started racing endures, hare scrambles, and motocross in my teens and continued into my 50’s ~ still riding on and off road.
I moved to Arizona about 5 years ago and started working at Sierra Cycles. I work with some of the best people I have ever known and I am happy to be a part of the family! Stop in and see us!
Hi my name is Jeff Davidson. I am a proud California transplant. After high school I earned the title of UNITED STATES MARINE (SEMPER FI). After that I studied mechanical engineering at San Jose State. I spent most of my adult life designing minimally invasive medical devices for open heart surgery. All the while I enjoyed building hot rods and motorcycles. Like many others, I got sucked into the whole high priced chopper phase. I LOVED building them but I quickly got tired of the expensive and mostly non reliable/hard to ride choppers and bought a Harley Davidson road king. I was immediately addicted. I have been a huge Harley guy for the last 15 years. I am passionate about anything on 2 wheels. But Harley is my true love.
Life brought me to Arizona in 2014 where I worked as an engineer. But life got interesting in 2016 and I found my way to Sierra Vista working at Sierra Vista Harley Davidson. It was just me and my son, living at home again at 46. My mom(grandma Cheryl)is my rock and biggest fan and with her support, I got back on my feet. Shortly after I started working as Harley, a beautiful young lady walked in for engine oil one day and she left with a husband (she just didn't know it yet). It seemed that life had again thrown me a curve ball but I happened to hit this one out of the park. I spent the next 2 years learning the people and culture of the SV. Needless to say, I fell in love with this town. My time at Harley came to end when the dealer closed down. And as they say, one door closed and another one opened and led me to a by chance meeting with David and Barry. When they asked me to bring my wife to my interview so she could also see what Sierra Cycles is all about, we knew the reputation of a family shop was true. Once Barry and I realized we both loved food almost as much as motorcycles, we knew we had found our home. They say love what you do and you will never work a day in your life. Well if you love what you do and you love the people you are doing it with, you are home and you are with family. We are PROUD to be part of the family here.
When I am not at the shop, you will find me on my bikes, at the tattoo shop, spending time with the wife and kids or at grandma Cheryl's hoping for the best home cooked fried okra you can imagine. Please come see in my service for all your service needs or to just talk bike talk.
David Roy: David too rides everything out there; but especially it's his love for the off roading in his trucks that takes up his recreational time. When the heat gets to be too much he finds the opportunity to cool off on his solo stand up Jet Skis. Unfortunately, these times are rare as he and his wife Cassandra raise two boys, Cale and Elliot (the next generation of super mechanics).
David came to Sierra Cycles with extensive factory training from both, Yamaha and Kawasaki; now years later he's become the highest rated mechanic for Can Am. As a Master Technician for Can Am, customers know they get the best of the best when David's at the lead. He may be quiet and soft spoken but his mechanical ability makes the impression, it speaks for itself. His effort is an expression of quality work; David is thorough and very proud of his ability to be the master tech of every unit he puts his hands on.
Mike Calhoun: Mike has been a part of Sierra Cycles since he was a mini rider on his Kawasaki 80. Over the years he has been “the parts man” or “the sales man” and ultimately just “The Man.” Like most mechanics he's not too verbal but chooses to let his expertise do the talking. No job is too hard for The Man. After all of these years he is still one of the best moto cross racers to saddle a KX. Now racing in the Vet class, Mike is still dominating and still has a little something to show to the youngsters. Just when he's had enough of everything else he'll be off fishing for that peace of mind.
Jason Jones: “JJ” grew up in Northern Michigan riding snow mobiles during the long winters. Once the thaw came, Jason was on quads and dirt bikes building and rebuilding. After his college days it was back to the speed but this time on the pavement with his R6. Like many riders, an accident slowed him down a bit but also altered his life by giving him an opportunity to attend MMI in Phoenix. After graduating and working for a salvage company it was time to expand his expertise and in 2015 became our intern in both service and parts operations. Now as Sierra Cycles continues to grow, Jason is working with a wrench in his hand doing what he loves.
Mr: Everything to Everyone:
Walter Pritchard: AKA Senior joined our staff in 2009 though he's been a friend of Sierra Cycles and Barry for years prior. His hard working and honesty is at a level rarely seen anymore. As Mr. Everything, he is pulled apart by each department but still he is the glue that keeps us together. Most customers know him either as the delivery guy or the man that makes all of our units look amazing but he is so much more. Thank you for a job well done.
I grew up watching my father turn wrenches for a living and followed in his footsteps. Born and raised in Burbank, California, I graduated high school in 2005 and moved to Arizona. I found my place in Sierra Vista because of the open roads.
In 2012, I joined the Navy as a Machinist Mate and was stationed on the USS George Washington CVN-73 (Japan). I quickly went up in rank and left the military after my 4-year term as an E-5 Second Class Petty Officer.
After returning home, I attended Motorcycle Mechanics Institute to become a certified Harley Davidson technician. I have worked at four other shops and finally found my home here at Sierra Cycles.
My families passion for riding has influenced my future in the motorcycle/automotive business. I am currently enrolled in college courses for automotive technology and plan to continue to pursue that direction with an emphasis on motorcycles. I enjoy spending my free time working on and riding my Harley with friends and family.
Service Warranty Clerk
After taking much time off from working, I have found my place here at Sierra Cycles. I enjoy coming to work and helping customers in the service department. Not only do I get to work with my best friend/husband, but I have a new “family” here. You can usually find me doing warranty work or running back and forth between the parts and service departments. I love spending my days off with my family, riding with my husband on our Harleys, playing dress-up with our daughter, and anything that has to do with true crime, succulents, and coffee.
This is a one person do everything effort. Cindy Cleere has “manned” this position for many years. In the beginning she was aided by her daughter (Cassie Levitt, David's wife) but once Emma (Cassie and David’s daughter) was born this position was all Cindy's. All the bookkeeping, title work, finance management, etc. all goes through Cindy.
Cindy has always had the organizational skills to keep things straight in bookkeeping and used those skills in her previous employments but most of all the challenge here was to apply that skill base to a point of sales system and an industry that was totally new. Now years into Sierra Cycles, she is a stabilizing force that keeps all three departments rolling forward as well as the behind the scenes items that keep all businesses moving forward as well.